An hour just for yourself, time with someone close, a gift for your parents or a rest after an intense week. Different needs lead people to the spa. There is no need to plan a trip or wait for a special occasion — a massage can be part of a calm afternoon in your own city.
If you are wondering whether a visit to a spa in Poznań is for you, a few figures are worth a look. They show how differently we approach massage and with whom we like to share that time.
Relaxation first. What makes us book a massage?
In the survey “How Poles use massage” (“Jak Polacy korzystają z masażu”) by Prezentmarzeń, 34% of respondents said they have a massage when they feel like relaxing, and 29% — when they want to celebrate something. Regular use was declared by 26% of respondents. The survey was conducted online in February 2024 on a sample of 1,652 people.
Behind these answers lie different approaches to rest. For one person a massage will be a planned ritual, for another a birthday treat. Someone else will book a visit on the spur of the moment when they find a free afternoon.
You do not need to know much about massage techniques, either. You can come to your first visit with a simple expectation: “I want to slow down and rest”. If you are looking for a relaxing massage in Poznań, start with a conversation about the kind of touch you like and how much time you want to devote to yourself.
On your own, with a friend or as a couple?
In the same survey, preferences regarding company were as follows:
| Preferred way of having a massage | Share of answers |
|---|---|
| On my own | 55% |
| With a friend | 21% |
| With a partner | 16% |
| With a parent | 5% |
| With a child | 3% |
These are the declarations of survey participants, not the share of particular groups in salon bookings.
A solo visit has a charm of its own. You do not have to fit your plans around someone else, make conversation or organise a day together. You can choose your own pace and keep this time just for yourself.
A shared visit offers different possibilities. A massage for two in Poznań can be an idea for an anniversary, but also for a calm get-together with a friend. Instead of yet another hurried coffee — time booked in advance that you both devote to rest.
Massage as a gift – giving someone time
82% of respondents in the Prezentmarzeń survey declared that they would choose a massage as a gift for a particular occasion. This does not mean that so many people actually bought such a gift, but it shows how favourably respondents view the idea.
A massage voucher can carry a simple message: “I was thinking of your rest”. When choosing one, however, it is worth being guided by the preferences of the recipient. Do they enjoy massage? Do they prefer a gentle touch or firmer pressure? Would they like to come on their own?
If you are looking for a massage voucher in Poznań, check whether the recipient can choose the treatment and the date. The freedom to use a gift is often just as important as its elegant presentation.
Spas around the world – over 200,000 places to unwind
A broader perspective is offered by the Global Wellness Institute. According to its estimates, 201,861 spa facilities were operating worldwide in 2024, and the industry’s revenue amounted to around 157 billion US dollars. The average annual revenue growth rate in 2007–2024 was estimated at 7.4%.
These figures describe the scale of the global market. They do not say what proportion of Poznań residents visit a spa, nor do they prove that everyone is going more often. They do show, however, that services related to rest and well-being form a large and growing industry.
Which way of unwinding suits you?
At Magic Bali SPA you can choose from Balinese, relaxing, Thai and sports massage, among others. There are also treatments for two and rituals that combine massage with body care.
It is worth starting your choice with your own expectations. Are you dreaming of a calm oil massage? Would you like to discover the Balinese tradition of touch? Or perhaps you are planning a shared visit with someone close to you?
A spa in Poznań can be a place for each of these moments. You do not have to fit a particular guest profile or wait for a special day. All you need is to find the form of rest that suits you.
Discover the massages at Magic Bali SPA and plan your visit at Malwowa 108 in Poznań.
About the data: the Polish statistics come from a commercial online survey by Prezentmarzeń conducted in February 2024 (1,652 people). The publication does not confirm that the sample is representative of Poland as a whole. The results concern massages, not all spa services, nor the clients of Magic Bali SPA. The global data are Global Wellness Institute estimates for 2024.
